CouponCabin survey unveils tablet owners' shopping habits

WHITING, Ind. — Tablet owners spend a fair amount of time on their devices, particularly to shop online or redeem coupons.

According to a new CouponCabin survey, 1-in-5 U.S. adults own and use a tablet computer such as an iPad, Kindle Fire or Xoom. Among them, those ages 35 to 44 years reported the highest instance of tablet ownership (29%). And while most tablet owners spend less than an hour using their device (53%), 47% said they use their tablet for an hour to less than two hours, while 16% use their tablet for two hours or more. Despite the disparity in time spent using the tablet, nearly one-third of tablet owners (32%) reported their favorite activity on their device is online shopping, while 35% of tablet owners have redeemed a coupon using their tablet. In addition, nearly 6-in-10 tablet owners (57%) said they shop on their device while watching TV.

The survey was conducted online within the United States by Harris Interactive on behalf of CouponCabin from June 20 to 22, among 2,214 U.S. adults ages 18 years and older.