Craft beers, new intros keep segment brewing

Craft beers, particularly India Pale Ales and seasonals, continue to drive category growth in the beer category. A number of imported labels have seen an uptick in sales. Brands with a strong Hispanic appeal, such as Modelo Especial, Victoria and Corona, consistently have had strong sales. Stella Artois also has been a strong performer.

Meanwhile, major breweries are attempting to breathe life back into traditional brands with new introductions aimed at younger consumers.

The article above is part of the DSN Category Review Series. For the complete Beer Sell-Through Report, including extensive charts, data and more analysis, click here.