Craig Gourley joins Shopko

GREEN BAY, Wis. — Shopko announced that a former JCPenney executive has joined the company.

Shopko said Craig Gourley will serve as its new SVP and general merchandise manager of home and hardlines. Gourley will be responsible for overseeing all aspects of merchandising for the home division, including developing strategies, negotiation of vendor partnerships and managing the buying team. He will report to EVP and chief merchandising officer Jill Soltau.

Gourley joins Shopko after five years at JCPenney where he served as divisional VP/divisional merchandise manager, managing 60% of JCP's home business.

"Craig brings strong leadership and extensive experience to our home division at a critical time as we expand our brand to new customers in our Shopko Hometown markets. Throughout his career, Craig has consistently delivered exceptional financial results due to his focus on newness, key items, total brand development and superior planning strategies," Soltau said. "He has a reputation for being a skilled negotiator with both domestic and import vendors and an effective leader and manager. His proven track record of success, coupled with his experience and fresh perspective, will make him a strong addition to our team."