Crest, actress Marilu Henner partner to educate consumers about gum health

CINCINNATI — Procter & Gamble’s Crest Pro-Health brand is looking to educate older adults about the importance of gum health during the second annual National Gingivitis Awareness Month this September by partnering with actress, author and health advocate Marilu Henner.



To help bring attention to gingivitis, a common, early form of gum disease that affects more than 1-out-of-2 U.S. adults, Crest will engage in a host of activities to support National Gingivitis Awareness Month. These include the partnership with Henner and sponsorship of the Crest Pro-Health Clinical Gum Protection Invigorating Clean booth at Life@50+, AARP’s National Event and Expo, which will be held from Sept. 22 to 24 in Los Angeles. Consumers who visit the booth can consult a dental hygienist about oral health questions and concerns and learn more about gingivitis. The booth also will feature a “pledge wall,” where visitors can pledge to better oral health, and receive free samples.



Many adults believe they already are doing everything they can to protect their mouth and do not realize that red gums or minor bleeding during brushing or flossing can be a sign of gingivitis. Gingivitis is caused by plaque bacteria at the gum line that can cause gums to swell. If left untreated, it can progress to a more serious form of gum disease, known as periodontitis, an infection that can be a major cause of tooth loss in adults. Some research suggests there may be a link between periodontitis and other health problems, such as cardiovascular disease and diabetes.



“As adults age it is critical that they continue to maintain a rigorous oral hygiene regimen, which includes removing plaque from teeth and gums every day with proper brushing and flossing and getting regular cleanings by a dental professional,” said Anne Benson, RDH, Mobile Dentistry of Arizona. “For some patients, we also recommend a clinical care regimen, such as Crest Pro-Health Clinical Gum Protection, that provides advanced protection against the bacteria that can cause gingivitis.”