Crest and Oral-B partner with actress Jennie Garth, add new children's oral care products


CINCINNATI — Crest and Oral-B have expanded their kid-focused lines and teamed up with actress and mom of three Jennie Garth and her 9-year-old daughter, Lola, to inspire children and parents alike to brush up on their oral hygiene before heading back to school this fall.

The goal: to educate families about how important it is to practice healthy lifestyle habits beginning at an early age — and how those habits can help children maintain good health and build confidence into adulthood.

“As a parent, I want to build a strong and healthy foundation for my daughters, which is why I have always tried to instill good habits related to nutrition, fitness and oral care,” Garth said. “Sometimes it’s more difficult to keep routines in place during the summer. The back-to-school season is a great time to build a schedule that works for the whole family and to identify the right tools to ensure we take the best care of ourselves.”

In addition, Crest and Oral-B are introducing products to its kid-focused lines Crest and Oral-B Pro-Health For Me.

The line marks the first complete line of oral care products for tweens — kids 8 years and up — and now includes a new electric toothbrush to address oral care issues affecting this specific age group, particularly those with braces. Oral-B Stages, designed for children ranging from 4 months to 7 years of age, has added a Disney favorite, Jake and the Neverland Pirates, to the product line.

Crest and Oral-B want to help families re-establish their daily routines before school starts. To do so, they are partnering with CafeMom, an online community for moms nationwide, to host a special event featuring Garth and her daughter Lola in New York City on Aug. 8. During the event, parents and kids of all ages will have the opportunity to participate in activities and learn about the newest dental health products from Crest and Oral-B. In addition, Garth will be answering questions on the Oral-B Facebook page on Aug. 8 at 12 p.m. EST.

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