CRN: Majority of Americans continue dietary supplement regimen despite economic slump

WASHINGTON According to a survey released last week, 65% of adult consumers take dietary supplements, up slightly from 64% in 2008, the Council for Responsible Nutrition announced. And when asked if the economy had affected their household’s dietary supplement purchasing habits, nearly 74% of those surveyed responded that it had not.

“We’re pleased that consumers place emphasis on their health, even in uncertain economic times, and that dietary supplements continue to play a role in their overall wellness regimen,” stated Judy Blatman, SVP communications, CRN. “According to our survey, consumers, including supplement users, report to be taking necessary steps towards good health, such as trying to eat a balanced diet and getting regular exercise. We’re encouraged that dietary supplements continue to be a part of that equation for many.”

According to results from the 2009 CRN Consumer Survey on Dietary Supplements, the economy did prompt 27% of dietary supplement consumers to alter their supplement purchasing habits.  Among that group, purchasing habits changed in the following ways:

• 59% reported they are purchasing fewer supplements as a means to save money;
• 31% indicated they are now purchasing less expensive brands;
• 26% said they have been purchasing store brand supplements;
• 23% indicated they rely on coupons and other value-added promotions;
• 22% responded they only buy supplements when they are on sale;
• 5% responded they are purchasing more supplements to maintain health; and
• 4% responded they have stopped purchasing supplements because of the economy.

The 2009 CRN Consumer Survey on Dietary Supplements was conducted Aug. 26 through Sept. 1 by Ipsos Public Affairs and funded by CRN. The survey was conducted on-line and included a national sample of 2,043 adults aged 18 and older from Ipsos’ U.S. on-line panel.  The survey has been conducted annually since 2000.

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