CVS, Coca-Cola kick off statewide fitness initiative


RALEIGH, N.C. — North Carolina Gov. Pat McCrory along with Coca-Cola, CVS, Carolina, Piedmont and Charlotte Parent magazines kicked off the Fit Family Challenge, a statewide initiative that promotes health and active living.


The free program is open to all North Carolina families. To join and become eligible to win prizes, participants must register at Once registered, families can track their activity and eating habits and earn points in the process. The challenge period begins April 21 to June 15. Participants also receive wellness support through blogs as well as advice and information on free exercise classes via the Parent magazine websites. 


“Coca-Cola is committed to promoting healthy, active lifestyles and the Fit Family Challenge is one of the many ways we partner to bring wellness initiatives to North Carolinians,” said Lauren Steele, SVP of corporate affairs, Coca-Cola Bottling Co. Consolidated. “We are very excited to kick off the first-ever statewide Fit Family Challenge in North Carolina.”


David Purdy, area VP for CVS/pharmacy, added: “CVS/pharmacy is committed to helping people on their path to better health, so we are pleased to support the Fit Family Challenge again this year by raising awareness about the importance of exercise, a well-balanced diet and getting enough rest.”


Coca-Cola Consolidated is headquartered in Charlotte, N.C. and is the nation’s largest independent Coca-Cola bottler. 

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