CVS puts emphasis on ExtraCare Rewards program

WOONSOCKET, R.I. — CVS/pharmacy's ExtraCare Rewards program, which has more than 67 million active cardholders and this year celebrates its 10-year anniversary, announced on Friday the launch of a new interactive digital campaign that encourages cardholders to take advantage of their earned rewards, as well as a new look for the ExtraBucks rewards receipt.

To encourage members to redeem their rewards, CVS/pharmacy is shining a spotlight on "MoneyTrashers," customers who are "trashing their money" by not doing such simple things as checking their receipts for ExtraBucks rewards before tossing them in the trash, or redeeming special coupons cardholders receive by email and at in-store Coupon Centers.

As of July 1, ExtraCare cardholders began receiving their quarterly ExtraBucks rewards, which are automatic savings each shopper earns for scanning their ExtraCare card during each shopping visit. These quarterly rewards are paid out four times a year.

To help more customers realize these rewards can be used to buy almost anything in the store, the CVS/pharmacy Facebook page now features interactive content, including videos, showing shoppers all the ways they might be a "MoneyTrasher," alongside tips to save more at CVS/pharmacy by spending ExtraBucks rewards and taking advantage of savings opportunities. Viewers will be able to vote on their favorite videos and can help spread the word to their friends and family on Facebook and Twitter to help teach them to "Stop Money Trashing."

In addition to the online MoneyTrashers campaign, customers also will see a new look for the ExtraBucks rewards receipt. The new design features larger print intended to grab the customers' attention so they can take notice of their rewards.