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CVS/pharmacy enhances 'Send to Card' digital options


WOONSOCKET, R.I. — CVS/pharmacy's ExtraCare Rewards program now enables ExtraCare cardholders to send their quarterly ExtraBucks Rewards to their ExtraCare cards, eliminating the need for shoppers to carry paper rewards into their local CVS/pharmacy.

This enhanced paperless option for redeeming ExtraBucks Rewards expands on the first digital "Send to Card" option rolled out last August, which gave cardholders the ability to send select ExtraCare email offers directly to their ExtraCare cards. ExtraCare's newest digital feature for quarterly ExtraBucks Rewards makes it easier and more convenient for shoppers who prefer not to print paper rewards to take advantage of their earned ExtraBucks Rewards.

The addition of more digital options for ExtraCare is the latest in a series of new features and enhancements CVS/pharmacy has rolled out for ExtraCare, enabling members of the program to customize their benefits to fit their unique interests and shopping preferences. Cardholders can "scan and save" at the ExtraCare Coupon Centers to receive additional ExtraBucks Rewards, coupons and special offers before they shop.

In addition, customers can opt-in to the ExtraCare Beauty Club to receive rewards and special offers within the beauty category, they can opt-in to ExtraCare Advantage for Diabetes to receive special offers and discounts on related products, and they can participate in CVS/pharmacy's GreenBagTag program as another way to earn more ExtraBucks Rewards for declining plastic bags. Shoppers also can register for ExtraCare email and join CVS/pharmacy's communities on Facebook and Twitter.

To help shoppers learn about the new feature, and encourage members of the ExtraCare community to proclaim how they like to redeem their ExtraBucks Rewards, CVS/pharmacy also has unveiled the next wave of its ongoing "MoneyTrashers" campaign, featuring a user-generated photo contest on its Facebook page. Cardholders can submit photos to showcase how they prefer to redeem ExtraBucks Rewards — "Print It" or "Send It" — and vote for their favorite photos. Now through Jan. 31, 20 winners each week will receive a $50 gift card to CVS/pharmacy, and the photo with the most votes will receive a grand prize of $2,000 in CVS/pharmacy gift cards.

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