SIMI VALLEY, Calif. — Skin care company derma e has hired licensed esthetician Jaime Cane to fill the new position of director of education.
Cane comes to derma e with more than 20 years of sales, training and education experience in the beauty industry, including 10 years as a licensed esthetician. Her background has reached every facet of the beauty industry working for prestige and natural brands, such as Bobbi Brown, Sonya Dakar, Napoleon Perdis and NUDE Skincare.
Cane is skilled in developing internal and external training platforms inclusive of treatment protocols and new product presentations among retailers, estheticians, makeup artists and such top beauty providersas Sephora and Ulta Beauty.
As the new director of education, she will be responsible for developing and implementing the training strategy, sessions and tools necessary to enhance the knowledge of, and experience with derma e at every level. This position will focus on tailored trainings including in-person, video, webinar and Skype sessions, and consumer events doing in-store demos and skin analysis consultations. Cane also will build key relationships with retailers, in-store personnel and consumers, reinforcing the quality and efficacy of the derma e natural product line.
“I am thrilled to have Jaime Cane join the company and be an extension of our dynamic sales team,” stated Gina Ferrato, VP sales, natural channel. “Jaime comes to derma e with a wide depth of beauty and natural experience in both sales and education. Plus, being a licensed esthetician, she will be able to speak to the importance of skin care and our extensive natural product line to ensure all derma e partners and customers are properly educated, ultimately helping to grow our sales and enhance our brand equity.”