FLINT, Mich. — Diplomat Pharmacy on Monday launched its redesigned website,
Diplomat.is, which is mobile-friendly and aimed at telling patient stories while still acting as a resource for patients.
“The goal was to reimagine the website and create a smarter, more comprehensive digital platform,” Diplomat VP marketing and public relations, Jennifer Cretu, said. “We're extremely excited to launch a new specialty pharmacy experience for our patients, prescribers and partners.”
In addition to a guided user experience for the visitors, the new site features an “Areas of Expertise” pain that outlines the specialty pharmacy’s offerings, as well as a redesigned version of Diplomat’s “Whole Health” blog.