Dogs join health food trend

VANDALIA, Ohio — Procter & Gamble’s Iams brand expanded its Iams Naturals line with two new recipes: Sensitive Naturals and Simple & Natural. These new products join Iams Healthy Naturals, launched in 2007, which offers four recipes for dogs and three for cats.


Iams Sensitive Naturals recipe is designed with ocean fish as the first ingredient and is ideal for dogs with ingredient sensitivities — a condition that affects up to 25% of all dogs. Iams Simple & Natural for dogs is made with chicken as the first ingredient. The product contains zero filler.