Dole powers up with new line

MONTEREY, Calif. — Dole is adding more greens to its portfolio in the form of Dole Power Up Greens, a new line of packaged greens that the company said will give consumers a nutritious option to use in recipes, from smoothies to stir-fry dishes.



The new line, available now at supermarkets nationwide, includes nutrient-rich greens like kale, spinach and chard and other leafy greens that are a good source of vitamins. Consumers can choose from Dole Power Up Baby Kale; Dole Power Up Baby Kale & Greens, which contains a blend of baby kale, baby spinach, baby green chard and baby red chard; and Dole Power Up Spring Mix & Greens, which features a medley of spring mix, baby green chard and baby green kale.



“There is growing demand for the powerful flavor and nutrition that dark leafy greens deliver — and Dole is providing solutions to allow consumers to leverage their amazing taste and health benefits,” said Chris Mayhew, VP marketing for Dole Fresh Vegetables. “Dole Power Up Greens are extremely versatile and convenient, and make it easy to achieve healthy-eating goals.”



The new line of greens will join Dole's previously announced salad kits and blends for a suggested retail price of $2.99 to $3.49.