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Dollar General names head of its digital operations

GOODLETTSVILLE, Tenn. — Dollar General has appointed its first-ever digital leader.

Rob Scruggs

The extreme-value discounter has appointed Rob Scruggs to the newly created position of chief digital and customer engagement officer. In this new role, Scruggs will lead the strategy for customer engagement, including digital experience and tools.

Most recently, Scruggs served as global director of client experience for Bank of America Merrill Lynch, where he was responsible for the end-to-end client experience for global commercial clients. Prior to that, he held customer experience roles at Asurion, E-Trade and J.P. Morgan Chase.
“Rob brings a strong record of successful innovation in developing customer experience strategies across complex industries," Dollar General EVP and chief merchandising officer Jason Reiser said. “At Dollar General, Rob’s experience will help accelerate our digital strategy as we continue to focus on developing digital resources that can help our customers save time and money.”
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