Doritos keeps consumers guessing with new mystery flavors

PLANO, TX — Doritos, a brand from PepsiCo's Frito-Lay division, introduced something mysterious to snack food aisles across the country. 

Starting this week, consumers will see three new mystery flavors of Doritos Jacked tortilla chips. For an added touch of boldness, fans who try all three of the mystery flavors can vote for their favorite at BoldFlavorExperiment.com. The flavor that snags the most votes will be brought back to store shelves this fall. The flavor names will be disclosed later this summer.



"There's nothing as bold as stepping into the unknown, and crunching into an unknown mystery chip with over-the-top flavor is one way we're inviting fans to be bold with the Doritos brand," explained Ram Krishnan, VP marketing, Frito-Lay. "Our Bold Flavor Experiment is the latest example of how we're rewarding our fans for making bold choices — this time by trying our mystery Doritos Jacked flavors and voting for the bold flavor they like best."

The Bold Flavor Experiment builds on Doritos' "For the Bold" global marketing campaign, which celebrates the brand's legacy of empowering its fans to boldly live in the moment, the company said. The Doritos Jacked mystery flavors are available in two sizes: a 10-oz. bag for a suggested retail price of $4.29 and a 3.38-oz. bag for a SRP of $1.49.