Dove expands line for damaged hair

ENGLEWOOD CLIFFS, N.J. -- Dove has a new solution for women with damaged hair.

The brand has a new product: Dove Regenerative Nourishment. It's the latest addition to the Dove Advanced Hair Series collection and uses a unique combination of technologies and ingredients to replenish lost nutrients while restoring smoothness and strength, the company says. 

"Fear of damage can hold women back from making the hair choices they want," says Dove Celebrity Stylist, Mark Townsend. "With the new Dove Regenerative Nourishment system, distressed hair is completely transformed, making it look and feel as strong and smooth as undamaged hair, letting you be in total control over your style choices."

Dove Regenerative Nourishment products will be available for purchase in mass, food and drug retailers nationwide beginning this month.