Dove launches 'Silky Hair Dare'

ENGLEWOOD CLIFFS, N.J. — To promote its Dove Pure Care Dry Oil, Unilever’s Dove brand has launched the “Silky Hair Dare” campaign and sweepstakes.



On Monday, CBS's Daytime Emmy Award-nominated talk show “The Talk” will feature Dove celebrity stylist, Mark Townsend, who will give two audience members silky hair transformations using Dove Pure Care Dry Oil.

 

In addition, Dove Hair is daring women everywhere to try Dove Pure Care Dry Oil risk free now through Dec. 31. Take the Dove Silky Hair Dare and share your results at #SilkyHairDareSweeps for a chance to win $20,000 in prizes. Consumers can enter the Dove Silky Hair Dare Sweepstakes, which is open now through Nov. 20. 



Infused with African Macadamia Oil and Coconut Oil, Dove Pure Care Dry Oil system features a lightweight formula that penetrates the hair, leaving no greasiness or undesired product build-up. 



"Women often fear the word oil because they are afraid of it weighing their hair down. However, oils offer hair a myriad of benefits including nourishment, shine, smoothness and protection. Using a system like Dove Pure Care Dry Oil is the perfect solution for women who need delicate, weightless nourishment to restore silky shine to hair that has become dry or dull," Townsend said.