Dove puts its spotlight on underarm skin
ENGLEWOOD CLIFFS, N.J. -- Dove is embarking on a new partnership that aims to educate women on the importance of underarm care.
The brand is joining with board-certified dermatologist Dr. Alicia Barba (pictured above) on the new campaign.
"Odor and wetness protection is often the beginning and end of how women care for their underarms, but moisturizing is also key for this sensitive skin area to avoid conditions such as red and dark marks, irritation and dryness," says Dr. Barba. "Dove Dry Spray infuses moisturizers into its formula to help prevent dryness and maintain the skin's balance."
To help improve underarm skin, Dove offers its Dry Spray, which goes on dry while going beyond 48-hour odor and wetness protection to provide moisturizers for softer, smoother underarms. Since its 2015 introduction to the U.S., Dove Dry Spray has taken the beauty world by storm as a trending product that has made its way into more than 3 million households to date with momentum accelerating into 2016, the company says.
The product is available in eight signature Dove scents, including new Original Clean and new Soothing Chamomile, which offer clean and elegant fragrance notes for protection that delivers a fresh and confident feel, the brand says.
The full range of variants includes:
Original Clean – A light, clean, classic fragrance.
Soothing Chamomile – An elegant floral scent with notes of orange blossom, chamomile and delicate lily of the valley.
Nourished Beauty – A bright and fizzy fragrance, opening with fruity apple notes and fresh white flowers on top of a creamy, comfortable background.
Cool Essentials – Cooling and watery notes of freshly cut cucumber, green tea and melon are combined with fresh floral notes to give a vibrant and refreshing scent.
Beauty Finish – Delicate and soft, this fragrance combines bright fruity notes of pineapple and pear with an elegant floral bouquet of freesia, jasmine and water lily, finishing with caring and creamy back notes.
Revive – A renewing fragrance with notes that are fruity, citrus and floral. It's juicy, fresh, vibrant, vivacious, cheerful and spirited
Sensitive – Unscented, hypo-allergenic formula (May contain masking fragrance)
Clear Tone Skin Renew – Elegant and feminine, this fragrance opens with notes of lush apple and rich ylang, blended with rose and complemented by hints of juicy peach.
The full line of products can be purchased at mass, food and drug retailers nationwide for a suggest retail price of $5.49 (3.8 oz.).