Dr. Fresh helps children get cleaner teeth with new pink Barbie rotary toothbrush

BUENA PARK, Calif. — Dr. Fresh has announced the introduction of its new pink Barbie rotary toothbrush, the newest cousin to the manufacturer’s popular FireFly light-up toothbrush.

The battery-powered toothbrush incorporates Dr. Fresh's signature FireFly light-up timer — a colorful light that, when activated with the touch of a button, blinks for two minutes to keep children entertained and brushing for the appropriate length of time. In addition, its dual-action rotary vibrations are designed to remove more plaque than a manual toothbrush.


The brush also has several kid-friendly features including a right-sized head and handle, and soft, rounded bristles that won’t cut or irritate children’s gums.

The Barbie battery powered rotary toothbrush retails for $5.99 to $7.99 and is available at Walgreens and H-E-B.