Drug Store News' Jay Forbes to speak at Mack Elevation conference

2/26/2009

ELMHURST, Ill. Mack Elevation Forum, a strategic sales and consulting organization, will be facilitating an elite conference for top executives of smaller and mid-size CPG firms. The Elevation Forum conference is April 17th and will be facilitated by managing director Dan Mack prior to the NACDS Annual Conference in West Palm Beach, Fla.

Industry icon Jay Forbes will be speaking at the Elevation Forum and will share emerging industry insights helping executives thrive in the new economy. Jay has dedicated his professional career, spanning more than four decades, tracking the fortunes of the food, drug and mass market retailing sectors and the consumer goods manufacturing community. He is known for his strategic insights as VP and group publisher of Drug Store News and for the last decade as VP customer development for the Retail Group. Jay's insightful first-hand industry observations and collaboration with the top national retailers provides a unique industry voice.  Dan Mack will also unveil a high-end sales architecture, which encourages organizations to move from transactional to strategic customer engagement. The sales framework, named the Elevation Model, is a system that teaches organizations to align with their customer's boardroom priorities while uncovering and utilizing hidden corporate assets and influencers. The result is enhanced customer alignment, improved sales results and increased competitive insulation. You can get a glimpse of this model under the Elevation Model tab at www.mackelevationforum.com. Forum members will also have an opportunity to their own discuss business strategy, share industry insights and utilize peer advisory support within a team of noncompeting executives.  Mack Elevation Forum provides advisory support to sales organizations, helping them dramatically elevate their thinking and redesign their sales strategy, while driving sales productivity and alignment through a vibrant sales leadership forum and custom consulting. Executives interesting in learning more about the quarterly Elevation Forums or Mack Elevation Forum's suite of services can call Managing Director Dan Mack at 630-279-9728.  

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