Dry Idea launches new StainClear formulation

SCOTTSDALE, Ariz. — Henkel’s Dry Idea brand has introduced its new Dry Idea Stain Clear.



The new invisible solid goes on clear and combines stain fighting technology with wetness protection and 72-hour odor coverage, the company stated.



“We are excited about the launch of our new formulation and to bring our customers state-of-the-art innovation for invisible sweat protection,” said Sami Myohanen, director of marketing at Henkel. “We know this formula meets a key consumer frustration of staining and residue, and we can’t wait for them to experience the StainClear formula.”