Duane Reade debuts new, unique store at 100 Broadway


NEW YORK — Manhattan-based retailer Duane Reade is expanding its footprint with a second distinct location in the historic American Surety building in the city’s Financial District.

The new 22,000-sq.-ft. Duane Reade store (at the corner of Broadway and Pine) further develops the retailer's “Up market” store concept. The 24-hour store, with the grand opening on July 9, features such exclusive offerings and amenities as Up market: Chop and an in-store museum quality exhibit; a first for Duane Reade or any other U.S.-based drug store.

"The concept-forward store design fits the rich innovative structural history of 100 Broadway while incorporating the best ideas of Duane Reade and Walgreens partnering to create a truly unique store experience," Duane Reade senior director of store concepts Michael De Fazio said. "Intricate salad creations have become the main course for many health conscious, on-the-go New Yorkers. As part of the Walgreens family of companies, Duane Reade is reinforcing its highly recognizable, urban-localized brand with the opening of this store; simply put, it's New York Living Made Easy."

The new Up market: Chop is a gourmet salad bar concept with a choice of greens, artisanal cheeses, 30 additional toppings and an array of dressing options.

Other new offerings include Up market: Cafe and Good & Delish self-serve hot soups. Up market: Cafe employs a full-time barista. Coffee drinkers can buy freshly brewed drinks such as hot and iced coffee, as well as such specialty brews as mocha, espresso and cappuccino. Meanwhile, Good & Delish self-serve soups represent a quick, inexpensive snack solution with many options made fresh daily. There are eight homemade-like flavors on the menu, such as chicken noodle, split pea with turkey bacon, wild mushroom barley, cream of broccoli and coconut curry chicken, to name a few.

Popular offerings first introduced at Duane Reade's 40 Wall Street flagship also are integrated throughout the 100 Broadway store. These include: Up market: Juice, where customers can create their own fresh juice or smoothies; and a chef-manned Up market: Sushi station, featuring fresh, custom-ordered sushi, sashimi and traditional sides.

Other offerings also include the Up market: Fro-Yo station that features eight varieties of frozen yogurt and four twists with an abundance of topping options. An Up market: Freezee station rounds out the frosty options with four flavors available daily.

The in-store museum-like exhibit pays homage to the neighborhood and hallowed grounds of downtown Manhattan by encompassing a unique display of world-changing events in U.S. history that have been celebrated down historic Broadway. These include game-changers like the 1960 John F. Kennedy election, the 1946 Winston Churchill era and the 1969 moonwalk.

The pharmacy services, “Powered by Walgreens Pharmacy Network” is enhanced with a revolutionary approach to pharmacist accessibility. Unlike traditional behind-the-counter service, the new concept enhances customer experience as pharmacists are placed out front and now actively engage customers, becoming approachable and available to all patients seeking consultation.

"This new strategy is a step forward in leveraging the vast knowledge of our pharmacists and making their expertise more accessible to the customer," added Anthony Riso, senior director of pharmacy operations at Duane Reade. "The Walgreens family pharmacists are highly trained professionals who are well-positioned to coach customers in finding the appropriate medications and providing direction on how to take medication. They also can offer guidance on both prescription and over-the-counter drugs. 100 Broadway will be equipped with a private consultation room and Express Rx kiosks allowing customers to quickly pick up refills and pay."

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