Duane Reade rolls out DR Delish product line

9/29/2009

NEW YORK Duane Reade is launching a private brand with food and beverage products.

DR Delish debuts 25 products, including all natural and gluten-free trail mixes, vitamin-enhanced teas without artificial colors or flavors, 100% juices, all-natural baked potato crisps with zero cholesterol, and soy snacks made without trans fats.

"We know New Yorkers want and need their drug store to offer convenience and value.  But they also want more interesting, unique and high-quality food products and beverages that taste great. We believe we've achieved a fantastic combination of these attributes with our DR Delish line and we're delighted to begin offering it to New Yorkers, a particularly tough audience," said Duane Reade chief merchandising officer Joe Magnacca.

DR Delish products will be offered at low introductory prices, including:

  • Four different varieties of cookies priced at $1.99 for a 12-ounce package.
  • Six varieties of juices and four varieties of teas are available in one-gallon containers and priced at $2.99;
  • Trail Mix Crunch items are priced at 2 for $5.00;
  • A selection of Brownie Bites, Drizzles (Cinnamon Streusel, White Chocolate Multigrain and Chocolate Multigrain), and Spudzz baked potato products (Sea Salt Baked Potato Crisps, Barbecue Baked Potato Crisps, and Sour Cream and Onion Baked Potato Crisps) are priced at $0.99 per package.

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