Duncan Hines, Wilton bake up new product for cake decorators

PARSIPPANY, N.J. — Duncan Hines and Wilton are partnering to bring consumers the new Duncan Hines Wilton Decorator’s Choice Yellow Cake Mix to store shelves. The mix is optimized to ensure that the finished cake is smooth, cutting down on the issues of cracking and crumbing.



“Both Duncan Hines and Wilton are committed to listening to our consumers,” said Fran Hinckley, senior director of marketing at Duncan Hines. “When the opportunity arose to bring to market a cake mix that would make cake frosting and stacking easier, we immediately collaborated to develop this new product to help bakers.”



Duncan Hines and Wilton’s Decorator’s Choice Yellow Cake Mix is now available at retailers nationwide for a suggested retail price of $2.99.