Duracell adds color to mini charger line

BETHEL, Conn. Duracell is rolling out four new models in its Duracell Mini Charger series sporting four different colors. The lineup marks the first time Duracell has offered a product in multiple colors and includes hot pink, electric blue, lime green and jet black.

“The new Mini Charger marries personalization with portable power,” said Rick June, Duracell’s vice president of marketing. The Mini Chargers come with nickel metal hydride rechargeable batteries and are designed to charge portable devices like MP3 players and digital cameras and carry an SRP of $12.99.