Duracell’s new Holiday Insurance Program makes it easier on the parents

BETHEL, Conn. — Battery brand Duracell has launched a new program that is designed to help make the holidays a little less stressful for parents and provide a host of cool resources to help them more easily navigate the season.

Duracell's Holiday Insurance Program includes free content on its Facebook page, advice from toy experts, free hourly giveaways of the season’s most wanted toys and access to toy reviews from real kids. According to a recent IPSOS survey conducted on behalf of Duracell, nearly half of parents say they feel stressed out during the holiday season, which can often result in forgetting to buy necessary gift accessories for Christmas, such as wrapping paper, tape, and batteries.

Duracell will host a special concert on Facebook with Grammy-nominated musical artist Chris Daughtry on December 14 — all consumers who “like” Duracell’s Facebook page will be granted access to the special performance.

“At Duracell, we know that the holiday season is often about creating a wonderful experience for kids,” Duracell North America general manager Volker Kuhn said. “With our Holiday Insurance Program we hope to provide parents with peace of mind by empowering them to create unforgettable holidays for their families. Duracell also believes that all children deserve a chance to experience the magic of the holidays, and that’s precisely why we’ve partnered with the Toy Industry Foundation. Together, we’ll provide the power for toys that brighten the holidays for less fortunate children and their families.”

As part of the program, Duracell is donating 30,000 batteries to the Toy Industry Foundation, the charitable arm of the North American toy industry, which collects toys from manufacturers, distributors and retailers to deliver to needy children around the world through a network of charities. According to the IPSOS study, nearly three-quarters of parents surveyed say they want to help the less fortunate and wish there was a simple way to do this during the holidays.