Duracell launches new 'Trusted Everywhere' campaign

BETHEL, Conn. Duracell unveiled its latest broadcast commercial this month, part of its "Trusted Everywhere" advertising campaign.

The 30-second and 15-second television spots will be coupled with a 60-second radio spot. Each promo will surround an emergency rescue situation in which the crisis crew must rely on the dependability of Duracell battery. The campaign reinforces the power of Duracell batteries by demonstrating the critical use of electronic devices in weather-related emergencies. The campaign also stands in recognition of the hard work of such emergency rescue crews as Air Life Denver and WX4NHC.

"With these new spots, we are helping to showcase the important contributions made by Air Life Denver crews and the Miami ham radio operators," said Bob Jacobs, Duracell marketing director, North America. "These heroic teams are working to save the lives of others. When the storms strike, the radio operators are donating their time to make sure communications stay intact, and the helicopter teams are on the front lines, facing intense pressures and dangerous conditions to rescue those in need. We're proud that our batteries can help power these life-saving efforts."

Television spots are scheduled to premiere this month, followed by the radio debut slated for this August.