Duracell, Patrick Willis tell consumers 'Trust Your Power'


BETHEL, Conn. — Duracell has tapped National Football League All-Pro linebacker Patrick Willis for the brand's Trust Your Power program, which aims to encourage fans to follow their dreams.

Duracell said Willis is sharing his journey of how he learned "to trust the power within" via a YouTube video, and is inviting consumers to do the same. Fans who share their stories by using the #TrustYourPower hashtag on Twitter or via Duracell's Facebook page will trigger a $1 commitment (up to $200,000) from Duracell. These funds will provide disadvantaged youth with scholarships to ProCamps, an organization that runs professional athletes' personal sports camps for children ages 7 to 14 years. If the goal is reached, consumers will help send 1,000 underprivileged kids across the country to one of the approximate 40 different ProCamps of professional athletes.

In addition to the ProCamps scholarship fund, Duracell and Willis will be enlisting additional NFL talent to make surprise visits to underfunded schools across the country, providing them with the equipment and battery-powered devices they need to succeed both on and off the field, such as stopwatches, calculators and flashlights. All of the devices donated will be powered by Duracell with Duralock Power Preserve Technology.

"Duracell is committed to empowering life without limits and we strive to accomplish that both in the products we create and the programs we develop," said Volker Kuhn, general manager for Duracell North America. "We were touched by Patrick's story of trusting his power to overcome adversity, and with the Trust Your Power program we will give kids in similar situations the opportunity to realize their power both on and off the field."

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