Duracell Powermat debuts new products

LAS VEGAS — The joint venture of Duracell and Powermat Technologies has announced its new product lineup.

Duracell Powermat, which formed back in September, said the new line of Duracell Powermat products provides consumers with "unparalleled access" to power in a two-part system that pairs newly designed charging mats — in either black or white — with receivers and a portable wirelessly charged backup battery that lets consumers take power with them for up to a full charge while on the go, Duracell Powermat said. The new Duracell Powermat complete charging kit also will be available in first quarter 2012 to provide consumers with a one-stop option for wireless power.

Also new from the company is the Duracell Powermat application, which will identify users when their smartphones are running low on power and notify them about how much power they have left before directing them to the nearest networked location.

The products will be showcased at the Consumer Electronics Show in Las Vegas this week.

In related news, Duracell Powermat also announced that Grammy award winner Shawn “Jay Z” Carter has signed a multi-year global agreement with the company as an investment partner. He also will be the spokesman of the Duracell Powermat JV.

"We are proud to work with such an inspiring icon, whose music and success speaks to an entire generation all over the world. Our common vision and voice will pave the way for the upcoming wireless power revolution," Duracell Powermat CEO Ron Rabinowitz said.