Duracell powers up to the last drop with new battery

BETHEL, Conn. Duracell announced its new Ultra Advanced with Powercheck battery that offers consumers the ability to know exactly how much power is available in each battery.

The Powercheck feature is a gauge located on the battery that is activated simply by pressing two white dots on the cell. Consumers can use the powercheck to evaluate a battery’s readiness to be used in a device and, if necessary, transfer usage to lower-drain devices for full battery use before discarding.

“Duracell believes that it’s smart to never waste a drop of power,” said Rick June, Duracell VP and general manager, North America. “Ultra Advanced with Powercheck is power that you can see, and it demonstrates Duracell’s commitment to develop products that build on the brand’s strong heritage of reliability and trusted performance. With Powercheck, the days of guessing whether a battery has enough power are in the past.”

The Ultra Advanced with Powercheck will be available at Costco and other major retailers starting in December at a small additional cost to regular CopperTop batteries. For more information, visit www.duracell.com/smartpower.