Duracell powers smiles this holiday season

BETHEL, CT. — Duracell, partnering with Toys for Tots, is looking to "power" jubilant faces this holiday season. The company announced an exclusive sweepstakes on their Facebook page allowing consumers to win some of the holiday's hottest toys while helping those in need.

The Power Holiday Smiles program, which started Thanksgiving Day and runs through Dec. 20, will feature a giveaway every hour of the day. Hundreds of toys, from Furby to LeapFrog Tag Junior Reading System to Microsoft's Xbox 360 will be given away. For every entry Duracell receives, they'll donate a battery to the Marine Corps.

"We're proud to play a crucial role in those special gift-giving moments for families in need, while giving consumers the chance to access the most popular toys and gifts," said Volker Kuhn, general manager for Duracell North America, commenting on the dual purpose of the campaign.

Bill Grein, VP of the Marine's Toys for Tots Foundation added, "Toys for Tots is excited to partner with Duracell to help power our toys because we know that the small act of receiving a toy for a child is a magical and important experience."

Duracell kicked off the program last week with ABC Family's Lucy Hale, star and singer of "Pretty Little Liars," who handed out battery-powered toys at P.S. 64, a Lower East Side elementary school in New York City recovering from loss of heat and power during Hurricane Sandy. Said the star, "The holiday season is such an important time to help those less fortunate. I'm excited to support Duracell's campaign to power as many smiles as possible through this initiative to give back to kids in need."