Duracell supports 2012 Olympic Games with new program


BETHEL, Conn. — As part of its sponsorship of the 2012 Olympic Games in London, Procter & Gamble said it has tapped its Duracell brand to launch the "Rely on Copper to Go for the Gold" program.

The program — which is headlined by NBA All-Star and Olympic gold medalist, Dwight Howard, along with fellow Olympians Hunter Kemper, siblings Mark and Diana Lopez and Summer Sanders — which gives consumers a portal, the Duracell online Virtual Stadium, to provide encouragement for the athletes through videos, pictures and texts as they train and compete for the Olympic Games in London. As part of the program,by submitting motivational messages to the Duracell Virtual Stadium, consumers have the chance to win a trip to the Sochi 2014 Olympic Winter Games or a $500 Visa gift card, Duracell said. What's more, the Duracell roster of athletes will bolster the “Rely on Copper to Go for the Gold” program through their support at events, social media activations and ongoing fan engagement, Duracell noted.

"Whether in training or using battery power in their everyday lives, athletes trust in Duracell to make sure they are always prepared for what life has to offer," Duracell North America general manager Volker Kuhn said. "Duracell is committed to powering Team USA, and it’s our privilege to provide consumers with a tangible and meaningful way to help athletes achieve their Olympic Games dreams."

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