EatingWell goes from features to frozen foods

NEW YORK -- EatingWell magazine is getting into the frozen food business.

Parent company Meredith Corp. has announced a partnership between EatingWell and Bellisio Foods, Inc. on a healthy frozen foods line. The products will be available for purchase at supermarkets and grocery stores nationwide beginning in fall 2016.



At launch, the product line will focus on single-serve frozen entrees, with all recipes meeting the health parameters of the EatingWell brand, but could eventually expand into multi-serve meals, appetizers, sides, snacks, breakfast items, dessert and breads, the company said. 

“We’re excited to expand on our successful licensing programs with our first licensing partnership for the EatingWell brand,” says Elise Contarsy, VP of Meredith Brand Licensing. “Licensed products are one of our biggest growth categories, including existing partnerships between Better Homes and Gardens and Walmart, Realogy and FTD, Allrecipes’ partnership with Clipper Corporation on a line of cookware, bakeware and kitchen gadgets, and our recently announced partnership between SHAPE and Apparel Bridge LLC for the SHAPE Active collection of women’s activewear.”

Contarsy said this is also Meredith Brand Licensing’s first expansion into the retail consumable food category.



Joel Conner, Bellisio Foods Chairman, CEO and Partner, added: “We’re thrilled to commence this partnership with Meredith. The EatingWell brand is perfectly positioned to help meet the ever increasing demand from our consumers for remarkably delicious, authentic and convenient frozen food products that fit their healthful lifestyles.”