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Edge shave gel relaunches Edge Irritation Solutions campaign


SHELTON, Conn. — Representatives at Edge shave gel have announced the return of Edge Irritation Solutions, a campaign designed to relieve irritations for men one tweet at a time.

First launched in 2010, the Edge Irritation Solutions campaign struck a chord with Twitter users around the country by providing real-time irritation relief to people venting their frustrations online.

Now, the Edge Irritation Solutions Team staffers are at it again, using the Edge Twitter handle @EdgeShaveZone to monitor the Twitter-sphere for irritated tweeters and offer prizes that might ease their irritations.

The brand will leverage the latest social technology to rebuild the campaign with much more data. Brand representatives will use Crimson Hexagon's big data analysis platform, powered by patented technology developed at Harvard University's Institute for Quantitative Social Science, to analyze millions of tweets to identify trending sources of irritation on Twitter and offer solutions in real-time. In addition, the brand will relieve irritations on Instagram as well as outdoors where the chance of irritation may be high this summer.

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