Elizabeth Arden acquires licenses for Justin Bieber, Nicki Minaj fragrance brands


NEW YORK — Elizabeth Arden has acquired from Give Back Brands the global licenses and certain related assets for the Justin Bieber and Nicki Minaj fragrance brands.

Someday, the first fragrance from popstar Justin Bieber, launched in U.S department stores in spring 2011. The second fragrance, Justin Bieber's Girlfriend, is launching in U.S. department stores this summer. The first fragrance from R&B/hip hop artist Nicki Minaj is scheduled to launch at U.S. department stores this fall.

Terms of the deal were not disclosed. The company stated that it expects the transaction to be accretive to earnings beginning in the first half of fiscal 2013. Excluding the impact of this transaction, the company confirmed its fiscal 2012 guidance for net sales growth of 5% to 5.5% compared with the prior fiscal year, net income per diluted share of $1.95 to $2 and a gross margin increase of 200 to 250 basis points over fiscal 2011.

This guidance also excludes any expenses related to the previously announced acquisition of the Ed Hardy, True Religion and BCBGMaxAzria fragrance licenses, the company stated.

Elizabeth Arden’s brand portfolio includes Elizabeth Arden skin care, color and fragrance products; Prevage anti-aging formulas; the celebrity fragrance brands of Britney Spears, Elizabeth Taylor, Justin Bieber, Mariah Carey, Nicki Minaj, Taylor Swift, and Usher; the designer fragrance brands of Juicy Couture, Alfred Sung, BCBGMaxAzria, Ed Hardy, Geoffrey Beene, Halston, John Varvatos, Kate Spade, Lucky Brand, Rocawear and True Religion; and the lifestyle fragrance brands Curve, Giorgio Beverly Hills and PS Fine Cologne.

This ad will auto-close in 10 seconds