Elmer's introduces new glue-all formula

COLUMBUS, Ohio Adhesive maker Elmer's has introduced its first multi-purpose household glue, Elmer's Glue-All.

According to Mary Beth Cowardin, senior marketing manager for Elmer's Products, "A common misperception of Glue-All is that it is interchangeable with Elmer's School Glue. The strength, versatility and durability of Glue-All makes it ideal for quick-fixes and projects from the entire house yet it remains non-toxic and safe for children."

The new Glue-All is formulated to bond a wide variety of materials including paper, fabric, wood, ceramic, cork and leather. To showcase the many uses of Glue-All, Elmer's launched a series of how-to videos that feature a wide variety of household repair projects from the kitchen, bathroom, living room and garage and will be available at www.Elmers.com and on YouTube.

A 4 fl.-oz. bottle of Glue-All retails for around $1.99 and currently is available nationwide at major grocery stores, drug stores, big box retailers and craft stores.