Empowering children


STAMFORD, Conn. — Philips Sonicare is putting its power toothbrush into the hands of children — literally — with its Philips Sonicare for Kids, designed for little ones ages 4 years and older.

(For the full report, including charts, click here.)

To help instill confidence and promote healthy oral care habits, the rechargeable power toothbrush is equipped with kid-friendly features — like fun sounds and stickers — yet has the same patented sonic technology found in other Philips Sonicare toothbrushes. To encourage children to brush for the dentist-recommended time of two minutes, the toothbrush also features a timer.

Philips Sonicare for Kids launched earlier this year and has a suggested retail price of $49.99.


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