Energizer highlights partnership with iAd

ST. LOUIS — Energizer has rolled out a new mobile marketing campaign on Apple's iAd network to emphasize its partnership with the VH1 Save The Music Foundation.

The "Unleash Your Inner Rock Star" iAd, which was developed by TBWA\Chiat\Day Los Angeles, underscores its partnership with the organization — whereby Energizer is helping restore instrumental music education in public schools with a $250,000 donation and grants of donated instruments to eight schools in need — by allowing users to interact with Energizer by utilizing the accelerometer on the iPhone and iPod Touch. Consumers can recreate such rock star moves as the windmill on guitar and hit the cymbals on a drum set.

"The iAd lets mobile phone users experience the Energizer brand in a new way," Energizer North America marketing communications manager Serge Traylor said. "By focusing on mobile we can provide entertainment and information to people anywhere, not just when they are seated at their computer, and we're excited to let our unstoppable icon interact with consumers in new and different ways to deliver this information."

Click here to view a demonstration of the iAd.