Energizer's Personal Care Division gets new name, logo

ST. LOUIS — Energizer Holdings, Inc. today announced the names of each of the two new companies upon separation, expected on July 1, 2015. The Personal Care Division will be named Edgewell Personal Care Co. upon its separation to become an independent company. The Household Product Division will retain the Energizer Holdings, Inc. name and logo.



“Edgewell” is a newly coined word created by combining two familiar terms. “Edge” expresses the company’s drive to be on the leading edge of innovation and to deliver meaningful advantages over competitive products. It also evokes the rich heritage of the company’s largest global business: shaving, which is literally about putting an edge on blades. “Well” reflects the company’s ultimate goal as a Personal Care business: to deliver well-being for the people who use its products. Furthermore, it speaks to a commitment that everything created will be well-designed and well-made.



“Together, these words form the perfect name for our new company: Edgewell Personal Care, the innovative challenger in the world of personal care products,” said CEO David Hatfield.



The Edgewell logo will be accompanied by a hummingbird symbol in fresh aqua blue with clean, modern lines. As alluded to by its name, Edgewell intends to continue Energizer’s legacy as a challenger brand. The hummingbird is the ultimate challenger of the natural world: fast and agile, smaller than some, but strong and resourceful. And, like Edgewell’s brands, the hummingbird surprises and delights, making people feel good.



John Hill, VP for North America, added “this is a very important milestone in the our history as Energizer Personal Care has grown rapidly through acquisition. As Edgewell Personal Care, we are well positioned to be a standalone company, and we’ll continue to offer many forms of innovation to consumers, shoppers and our retail partners. Our colleagues are excited about this milestone and the opportunities it will bring.”



The Transition to Edgewell and the New Energizer Holdings



Separation activities are well underway, and expect to be completed on July 1st, 2015. Until that time, Energizer Holdings will continue to operate under its current name and stock trading symbol. Edgewell has reserved the stock symbol “EPC” (NYSE), while Energizer Holdings, Inc. will maintain ENR (NYSE), and both will begin trading under these symbols upon completion of separation.