Ensueño launches innovative laundry campaign

HOUSTON -- One of the leading fabric softener brands in the U.S. is launching a bold new campaign inviting consumers of all backgrounds and ages to celebrate and embrace their uniqueness. 

Ensueño Fabric Softener is launching a digital campaign featuring videos that focus on women and what makes them unique. The company says fabric softener users, particularly women, like to enhance their world and their experiences in the home. Having clothes, sheets and towels feel luxuriously soft and smell naturally fresh for an extended period of time is a simple pleasure their whole family will enjoy. 

The "I am naturally _______?" campaign also communicates other product benefits such as having unique hypoallergenic formulas that are manufactured from plant-based ingredients and are suitable for sensitive skin and are available in a wide array of fragrances.

The video campaign rolls out this month on YouTube, Facebook, Twitter, Ensueno.us and EverydayCleaningTips.com. Ensueño products are sold at CVS, Walmart and other retailers.