Enzymatic Therapy unveils Pearls Kids probiotic line

GREEN BAY, Wis. Among the new products introduced by Enzymatic Therapy, there was Pearls Kids, a line extension of the popular probiotic brand formulated specifically for children. The new probiotics line offers a child-friendly solution to occasional constipation and loose stools while strengthening a developing immune system, the company noted.

The entire Pearls brand is being supported through an extensive consumer campaign, including two free-standing inserts in conjunction with a national television spend on such cable networks as TNT, TBS, Discovery Health and Lifetime, and a national print campaign in several mom-friendly publications, such as Woman’s World, Fitness and Delicious Living.