Equitance skin brightening collection takes holistic approach to beauty

CHICAGO — Sunstar Americas has introduced its new Equitance skin care to the U.S. market to give women brighter, more radiant skin starting from the inside out.



Combining Japanese simplicity with botanicals and internal supplements, the collection includes a Brightening Foaming Cleanser, Toning Lotion, Hydrating Brightening Cream, Sunscreen Broad Spectrum SPF 36 and Skin Radiance Dietary Supplement.



Over the last two decades, Sunstar researchers and scientists isolated the key factors that hinder radiance: specifically, dark spots and uneven skin tone — and the appearance of discolorations they create. Based on this research, Equitance uses two key components to target dark spots within select formulas, including an ingredient with brightening power combined with the second, a patented delivery system that uses microcapsules that resemble the multilayered membrane of the epidermis. Through this sustained delivery system, linoleic acid, a naturally occurring fatty acid that is clinically proven for its brightening efficacy, is released over time, resulting in a more even texture and tone, the company stated. To supplement the brightening treatments, Equitance skin care also works to hydrate skin using such natural ingredients as cherry blossom leaf extract and shell ginger extract.



In addition to focusing on treating skin topically, Equitance offers a dietary supplement that supports radiance from within the body. The inclusion of a supplement within Equitances’ offerings positions them as a brand that works to perfect inner and outer beauty through topical skin care and diet, offering a complete 360 approach to holistic beauty, the company stated.