Escalating use behind Amazon.com tripling of Dash Button offering

SEATTLE - Amazon.com on Thursday tripled the number of brands that can be replenished through the online retailer's Amazon Dash Button, including new brands like Doritos, Energizer, Red Bull and Starbucks. Even Trojan can now be re-ordered through Amazon. 

 

And with good reason, Amazon's Dash Button orders have grown by more than 75% in the last three months and now take place more than once a minute, the retailer reported. 

 

"We’re thrilled with the positive response we’ve seen for Dash Buttons — and we heard loud and clear from customers that they wanted more brands, more categories and more products in the program. We’re excited to now offer over 100 Dash Buttons representing top-name brands across dozens of retail categories and thousands of product options,” stated Daniel Rausch, director of Amazon Dash. 

 

“Dash Button makes shopping easy, and fun. We’ve seen great engagement from our customers and are excited to bring more brands to the Dash Button lineup, including favorites like Lysol, Airborne and Air Wick,” commented Taryn Mitchell, global VP Digital Sales, Reckitt Benckiser.

 

Dash Buttons are available to Prime members for $4.99 each, and they’re essentially free — with the first order through a Dash Button, members receive a $4.99 credit to their Amazon account. When a customer is running low on one of their everyday essentials, they can simply press a Dash Button to automatically reorder the item with free Prime shipping.