Ethnic beauty brand Ampro Industries launches 'A Positive Message' campaign

MEMPHIS, Tenn. — This year, Ampro Industries, a maker of multicultural hair care and beauty products, is increasing awareness of its philanthropic activities through a new campaign called, "A Positive Message."



In the past, Ampro has worked with such organizations as the Parkinson's Disease Foundation and the Mid-South Susan G. Komen Race for the Cure to help bring awareness to their organizations and share their purposes with Ampro consumers. Through its new "A Positive Message" campaign, Ampro will work with International HIV/AIDS Activist Hydeia Broadbent to show Ampro consumers the positive life one can live with HIV/AIDS, how one can protect him/herself from contracting the virus and what they can do to help find a cure.



Born HIV positive, Broadbent has devoted her life to setting a positive example. Since age 6, Broadbent has spoken publicly about her status and by age 12, appeared on many national television programs including “Oprah,” “20/20,” “Good Morning America” and "A Conversation with Magic Johnson" on Nickelodeon.



At birth, Broadbent was abandoned at the University Medical Center of Southern Nevada in Las Vegas where Patricia and Loren Broadbent adopted her as an infant. Although her HIV condition was congenital, she was not diagnosed as HIV-positive with advancement to AIDS until age 3. Now at the age of 30, Hydeia spends her time spreading the message of HIV/AIDS awareness and prevention.