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Evincii makes OTC decisions easier with PICKKA


MOUNTAIN VIEW, Calif. Evincii on Tuesday announced a new line of mobile applications that will help shoppers of over-the-counter medicines make a better-informed purchase decision at shelf with the launch of PICKKA.

The first application, PICKKA Med, gives consumers a tool for selecting the right products for specific symptoms, based on age, illness and allergy conditions, with just a few clicks on their iPhones.

Evincii uses a patent-pending "expert guided search" technology and comprehensive knowledge base, providing the consumer with a "pharmacist in your pocket" to better navigate OTC decisions.  Recommendations are based on FDA-approved, pharmacologically correct symptom-based treatments that have been reviewed by a board of certified pharmacists. Virtually all national-brand OTC products sold in the U.S. are included in the PICKKA Med knowledge base.

“We’re bringing a sophisticated search technology to the broad market of consumers who increasingly rely on mobile devices to make buying decisions,” stated Charlie Koo, founder and CEO of Evincii. “What’s been missing is an ‘expert in your pocket’ that can guide you in finding and picking the right product from numerous choices for your health-and-wellness concerns just as a pharmacist might do. The positive feedback from early users of PICKKA Med validates that PICKKA could be the killer app for a large and developing community of discriminating consumers.”

Based on two independent studies interviewing 1,700 consumers who used the system, 91% said that they were confident in the product recommendations, also indicating that it made shopping for OTC medicines easier.

“It’s a quantum leap to deploy this technology on mobile devices,” said Pehong Chen, an Evincii board member and president and CEO of BroadVision.  “It unleashes a well-received search tool to a much broader consumer base instantly.”

PICKKA Med is just the first of several innovative mobile apps that Evincii will launch for the health-and-wellness market, the company stated. The company will soon announce applications for food, vitamins, supplements and skin care.

PICKKA is available free of charge at for iPhone and at for all BlackBerry and Android phones.

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