Family Dollar Stores institutes 'Ad Match Promise' program

MATTHEWS, N.C. — Family Dollar Stores on Monday announced the launch of the “Ad Match Promise” program. Beginning Sept. 30, when presented with a local competitor's printed advertisement, Family Dollar stores will match the competitor’s price. 

 

“In today’s uncertain economic climate, many of our customers are struggling to make ends meet. We designed our new ‘Ad Match Promise’ program with them in mind,” said Jason Reiser, chief merchandising officer. “Family Dollar has long been synonymous with everyday low prices on brand-name items and quality, private-brand merchandise. With this new program, our customers will no longer have to search all over town for the best deal. Simply bring in any local competitor’s printed advertisement, and we’ll match it item for item; plain and simple.” 

 

As part of the “Ad Match Promise” program, Family Dollar will match competitors’ loyalty card promotions when they are printed in a competitor’s ad — no loyalty card needed. Additionally, the company also will match BOGO, or “Buy One Get One,” offers as long as the price of the item is specified in the ad. Customers also can use manufacturer’s coupons on top of “Ad Match Promise” prices, the company announced.