Febreze kicks off Breathe Happy campaign

CINCINNATI — Febreze officially has launched a new campaign that features real people participating in live scent experiments.

The air freshener brand's Breathe Happy campaign shows consumers' reactions to odor scenarios and the "air transformation" that Febreze provides, the company said.

In addition to its TV ads, Febreze said it will extend its Breathe Happy campaign to Facebook and Twitter (@Febreze_Fresh) with various promotions, including live freshness experiments, user-generated rewards and free product giveaways.

“Breathe Happy is a first-of-its-kind campaign in the air care industry, rooted in the Febreze brand purpose to give people the fresh air that they deserve and desire,” said Jeff Pierce, P&G's Febreze external relations. “Following [the] advertising launch, we will spread Breathe Happy to people everywhere, delivering unique moments at events and on Facebook [and] helping the world to Breathe Happy no matter what their surrounding conditions.”