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Febreze looks to 'set and refresh' homes with new product

8/11/2010

CINCINNATI Febreze is seeking to rid homes of lingering odors with its newest product innovation.

New Febreze Set & Refresh slowly releases scented oils and allows freshness to last longer. To support the launch, Febreze has teamed up with Sandra Lee, the host of "Money Saving Meals." Lee will  be featured in a variety of online videos showing how to plan for unexpected guests. The videos will be featured on Febreze.com, YouTube, Febreze's Facebook page and HouseParty.com.

"Consumers are always looking for ways to get continual freshness and rid their homes of lingering odors," said Scott Beal, Febreze brand manager. "Febreze's new Set & Refresh provides consumers with a hassle-free for to get up to 30 days of freshness in any area of their home, without plugs and batteries."

Febreze Set & Refresh is available in linen and sky, spring and renewal, meadows and rain, Hawaiian Aloha, Thai dragon fruit and apple spice and delight scents. The new product and the entire Febreze product line are available at grocery and mass retailers nationwide.

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