First Response unveils world's first Bluetooth-enabled pregnancy test
EWING, N.J. -- Consumers looking for the most technologically advanced home pregnancy test available now have a new option from a leading brand.
Church & Dwight Co. Inc., the makers of First Response brand pregnancy and ovulation tests, has rolled out the world's first Bluetooth-enabled pregnancy test stick to retailers nationwide.
Unveiled earlier this year at the 2016 Consumer Electronics Show, the Pregnancy PRO digital pregnancy test syncs directly to the First Response app on a user's mobile device. Once synced, the app provides women with step-by-step assurance through her testing process, as well as a variety of resources to help reduce stress during the three-minute countdown to the result. Once the result is displayed on the user's test stick, the result will sync to the user's mobile device and the app will provide a personalized action plan based on the user's data input and the test result.
"When seeking answers to questions, millennial mothers turn to their smartphones," said Stacey Feldman, VP of marketing, Church & Dwight. "This is why First Response pioneered the first and only Bluetooth enabled pregnancy test and app access, which instantly gives her the information she needs during her pregnancy journey on the device she's using most, her smartphone."
During the three-minute wait time, the user is offered a variety of options to help ease anxiety, including:
Calm Me: Relaxing visual content, such as ocean waves and breathing techniques
Educate Me: Content that informs her, such as fertility quizzes and top conception questions
Entertain Me: Videos to help distract and entertain her, such as cooking tricks and playful animals
Following the test result, the Pregnancy PRO app will offer suggested next steps and informative resources, based on the user's input data. This information can range from understanding how fertility works, to pregnancy fitness, nutrition, pregnancy milestones, suggested questions to ask her doctor, and updates on the expected growth of the baby (based on normal gestational development). Content partners featured the app include Meredith Corporation, Buzzfeed, RESOLVE and First Response reproductive specialists.
First Response Pregnancy PRO Digital Pregnancy Test & App Access is now available at retailers at a suggested retail price of $14.99 - $21.99. The First Response app is available for free download on Android and iPhone devices and in the Amazon appstore.