Fitbit's latest activity tracker syncs wirelessly via Bluetooth 4.0-enabled devices

SAN FRANCISCO — Fitbit on Monday released the Fitbit Flex, the only activity tracking wristband on the market to sync wirelessly on-the-go via Bluetooth 4.0 to select iOS and Android devices. With Flex’s all-day wearable design and its all-new customizable online dashboard, users can seamlessly make fitness a part of their everyday lifestyle and check their stats from anywhere. 

“Fitbit has worked hard to develop the most seamless, versatile and accurate activity trackers, and with the addition of Flex, we truly have a product line that fits any lifestyle," stated James Park, CEO Fitbit. "Utilizing the latest technology — including Bluetooth 4.0 for mobile devices — Fitbit has developed a wristband tracker that offers the elements our fans love in a brand new form factor.”

The new Fitbit Flex tracks steps taken, distance travelled and calories burned, as well as a new stat defined as active minutes. Active minutes track how many moderate-intensity cardio minutes a user has in a day. The Center for Disease Control recommends 150 of them each week. Flex’s bright LED indicator lights offer a visual display as the user reaches 20% increments of achieving a goal, such as walking 10,000 steps, while a vibrating notification indicates goals realized throughout the day. Flex also tracks how long and how well a user sleeps and offers a Silent Wake alarm that gently vibrates the user awake without waking their partner.

Flex syncs with Bluetooth 4.0, working automatically with select iOS and Android devices, including Samsung Galaxy S III and Samsung Note II, as well as the iPhone 4S and 5.

Retailing at a suggested $99.95, Fitbit Flex is available on Fitbit.com and at major U.S. retailers, the company stated.